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For women, by women! Our story

The journey behind creating the perfect merino sock

It began with a photoshoot

We had a photoshoot coming up and were looking for cute hiking socks that would look good on the photos, but would also allow us to hike up a mountain without feeling uncomfortable. We did an extensive search and couldn’t find any. We ended up buying a pair of cheap cotton socks which at least looked good and ended up switching socks once we reached our photo destination.

That sparked the idea

That got us thinking - why is nobody making high-quality hiking socks that also look good and not so sporty? They're either too wide, slip down, or they simply look like..well, hiking socks. We decided to tackle the problem ourselves and to create socks that look as good as they perform.

Finding the right partner

We started by searching far and wide for the right sock manufacturer, only to find a hidden gem right in our backyard – just 20 minutes from our headquarters! This local, family-owned sock maker had a long-standing tradition of craftsmanship and was eager to collaborate on a project as personal to us as it was to them. With their expertise and our many demands, we began the development process. No detail was spared.

The right yarn

We tested countless yarns - some were too flimsy, some too rough, some too delicate - until we finally found a merino wool that we loved - that feels soft as a cloud, yet is durable enough for the toughest adventures.

High density stitching

We really hate bulky socks and did everything we could to produce a sock that was not bulky, yet still provided comfy padding. Together with our supplier we developed a high density method of knitting the socks which allows for padding and durability without the bulk and gives a narrow fit which prevents blisters, bunching or slipping down.

Samples, samples, samples

We made countless samples, determined to get it all right - the fit, the material and the design. Every single detail mattered (we still lovingly joke with our supplier that we are his most demanding customers)

  • Countless hours spent on getting the fit and the design just right

  • Meticulously choosing the best materials and the perfect color combinations

  • Every detail matters - we make sure that the end result incorporates all the feedback from you - our customers.

The Perfect Merino Sock

  • Made with 80% ultra-soft, sustainable Merino wool and 20% polyamide for added durability in high-wear areas like the heel and ball of the foot
  • Targeted compression ensures a snug, stay-put fit – no more slouching!
  • Seamless toes and body-mapped cushioning for unbeatable comfort
  • Engineered ankle and boot protection
  • Specifically designed for women’s feet with a narrower heel and slimmer fit

A game-changer

It took time, dedication, and a little bit of local magic, but we’ve created a sock that’s truly a game-changer for female hikers.